I have begun working on my music marketing project with my group members Connor Lirio, Morgan Haggit, and Elliette Gomez. We began our project by selecting a folder at random that contained songs from different genres of rock music. We ended up choosing the song “Time is Running Out” by Muse. The song was to the liking of all of my group members and the genre, electronic rock, seemed to be the best rock subgenre to research, so it all worked out. We then immediately jumped into the research portion of the project, researching other bands that fall under the same subgenre under Interscope Records and Warner Records. I chose the band Gorillaz because I am familiar with their music and it fit all the criteria for something I would be able to research. They have very unique marketing techniques that all reflect their involvement in technology and digital media.
We decided to get this research chart done over the weekend, so we could fully dedicate the rest of the week to preparing the presentation and wrapping up the music video. We created an outline or schedule of our goals for what we want to accomplish on certain days leading up to the due date of the project. We dedicated our class time to planning the music video and creating the story board. After we completed filming, we dedicated the class time to editing the music video and finalizing the presentation, so we would have some left over time before the project is due to practice for the presentation. We also had to coordinate this outline so that there would be no surprises in scheduling conflicts if anyone couldn’t film a certain day, or didn’t have time to complete a different task.
We decided to go with the promotional/artistic type of music video, with mainly shots of the “artist” lip syncing, accompanied by some more purely aesthetic and experimental shots. We decided that the artist we were creating this brand for is a rocker type of guy, who writes about his feelings and sadness a lot, who mixes that lyricism with more heavy rock beats. We played around with the mise-en-scene and costumed our artist to look like his normal “emo” self, but as if he was woken up straight from bed and didn't know where he was. We took inspiration from the actual lyrics of the song, discussing how one feels trapped in a relationship and needs to leave but can’t because they keep getting reeled back in. We shot our music video in an empty lot near my house due to it’s convenient location and its cool and empty setting.
Currently, we are adding the finishing touches to our presentation and music video, and preparing for our presentation day.
